Hindustan unilever limited jq 2016 results presentation, 18th july 2016. A company like hul has numerous product lines like shampoos, detergents, soaps etc. Marketing mix of hindustan unilever hul marketing mix and 4 ps. Hindustan unilever is one of the biggest fast moving companies of consumer goods with at least twothirds of the population using its products at one time or the other. Highly effective and contamination free hul products are providing by our company to the clientele. Marketing mix of hindustan unilever hul marketing mix. For instance, the product mix of colgate consists of three product lines. To market the products in broadest sense every company needs to create a successful mix of right product at right price at the right place through right promotion. Hul product mix free download as powerpoint presentation. For example hindustan unilever has breeze, hamam, lifebuoy, lux, rexona, le sancy and liril in its soap line. Also, our hul products are thoroughly tested at many levels as per the well defined quality parameters. As pureit is an in house product of hul, this aspect is void.
Product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand. Step up in personal products, offset by deflation in personal wash oral care. Hul along with these product it manufactured water purifier pureit the anglodutch company unilever owns a majority stake in hindustan unilever limited. Hul was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as hindustan lever limited. Decisions on a product mix level product decisions at the product mix level tend to determine the width of a companys product mix. It has around 8,000 brands with wide range of products across the market, which form the backbone of its marketing mix product. The product mix is the collection of products lines and individual products that a business offers. Product mix hul unilever personal hygiene products. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. Product mix hul unilever personal hygiene products scribd. Product mix and product line understanding product.
Product mix decisions width, length, depth and consistency. The product strategy and mix in hul hindustan unilever marketing strategy can be explained as follows. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra. Unanswered questions why does stryver continually criticize and belittle sydney carton for his social lapses from tales of two cities book 2 chapter 11. The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company.
B analysis the industry attractiveness for hul to get into water purifiers, using the porters five forces model. It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of march 2015 and is the holding company of hul. The product mix also called as product assortment, refers to the complete range of products that is offered for sale by the company. The marketing mix is often crucial when deciding a product or brands offer, and is often connect with the four ps. Marketing mix hul free download as powerpoint presentation. However, the product line is a subset of the product mix. A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlet, or fall within given price ranges. As explained, product mix is a combination of total product lines within a company. A product line is a group of related products under a single brand sold by the same company. An exclusive project report on hindustan unilever limited hul.
The product is available in more than 100 countries. Reinforcing unilever s core business philosophy of doing well by doing good, unilever sri lanka launched the third phase of the no more silly silly campaign conducted in collaboration with richard pieris distributors. The combination of all these product lines is the product mix. Promotion decision must be integrated and coordinated with the rest of the marketing mix, particularly product brand decisions, so that it may effectively support an entire marketing mix strategy. Product mix hul free download as powerpoint presentation. Read this article to get information on marketing mix.
A group of related products manufactured by a single company. A product mix is a group of everything a company sells. For example hindustan uniliver has a broad product mix with several product lines such as soap line, food line, personal care line home care line and so on the number of items in each product line is called the product mix length. Each of these product lines is intended to attract a specific customer. Unilevers marketing mix 4ps analysis panmore institute. Complete details on the products manufactured and sold by hindustan unilever ltd. The consistency of a product mix refers to how closely related are the companys product lines in terms of characteristics, production process, distribution channels to name just a few. As suggested, industry attractiveness as per porters five forces is as below.
The product line of hul is 12 which consists of tea, coffee, food, fabric care, kitchen and food care, personal wash, skin care and cosmetics, hair care, deodorants, oral care, water purifier which comes under the four broad parents super sets which is food brand, homecare brands, personal care brands and the last one is consumer goods. Hindustan unilever hul is one of the leading fmcg companies in india. For example, a cosmetic companys makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related. Hindustan unilever limited a study on the marketing concept. Pdf hindustan unilever limited a study on the marketing. Ppt on product mix of hul introduction product mix of hul and bru coffee their width. The hul product portfolio has been mostly into 4 categories that are food and drinks, home care, personal care and. The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale. The hul product portfolio has been mostly into 4 categories that are food and drinks, home care, personal care and water purifiers. Scribd is the worlds largest social reading and publishing site.
Consumer opinion the study is mainly based on survey method of research. In other words, the number of product lines that a company has for its customers is called as product mix. Chapter 5 various aspects of marketing in hul relationship marketing begins and ends with customers needs hul play a important role to build up a money market in global economical network. Lakme delivers strong innovation led growth on premium makeup deodorants. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Hul is the market leader in indian products such as tea, soaps, detergents, as its products have become daily household name in india.
Hul assignment a what is the product mix of hul as a. Supply chain management of hindustan unilever limited. From this point of view, marketing is the sum of the marketing mix, from the traditional perspective. A product line refers to a unique product category or product brand a company offers. Products in the marketing mix of hindustan unilever hul. The product strategy and mix in nestle marketing strategy can be explained as follows. The marketing mix is a business instrument used in marketing and by marketers. To assess the product mix strategy used in consumer sources of data market. Hindustan unilever limited hul is the indian subsidiary of unilever. Offered hul products are safe to use due to which their demand is increasing rapidly in the market.
For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. Unilever sri lanka partners with arpico to champion sustainable living. According to the american marketing association, marketing is a. With an understanding of the product mix, businesses can develop a strategy to reach their. The product mix represents the collection of different products that a business offers its customers. Marketing mix of patanjali analyses the brandcompany which covers 4ps product, price, place, promotion and explains the patanjali marketing strategy. Each of these product lines, in turn, consists of several sublines. Lux is a global brand, launched in 1925, whose range of products includes beauty soaps, shower gels, bath additives, shampoos and conditioners of the stars from elizabeth taylor, audrey hepburn, marilyn monroe, aishwarya rai, katrina kaif and shu qi. Subdued performance sampling on pepsodent core underway to drive trials on best ever flavor colour cosmetics.142 380 237 798 1179 647 1174 158 321 493 264 224 1238 591 98 1520 1203 1196 833 707 58 1048 1028 863 783 905 893 1425 1269